Key Features:

• Our most advanced dual‑camera system ever
• Durability that’s front and centre. And edge to edge
• A lightning-fast chip that leaves the competition behind
• A huge leap in battery life you'll notice every day

iPhone 13: Your new superpower

• Ceramic Shield, tougher than any smartphone glass
• Durable flat-edge design
• Super Retina XDR display

How did we get such a huge camera upgrade to fit?

By thinking diagonally

We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilisation. And we equipped the Ultra Wide camera with a faster sensor.

• New Ultra Wide camera reveals more detail in the dark areas of your photos
• New Wide camera captures 47% more light for better photos and videos
• New sensor-shift optical image stabilisation keeps shots steady even when you’re not

iPhone went to film school, so you don’t have to

Presenting Cinematic mode

Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their films. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.

Cinematic mode automatically creates beautiful depth effects and focus transitions

Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.

Cinematic mode anticipates when a prominent new subject is about to enter the scene and automatically shifts focus when they do. Now you can effortlessly create videos that look and feel like the movies.

You can even adjust the depth effect after you shoot

Want to change the focus or adjust the blur after shooting wraps? No problem. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.

Cinematic mode shoots in Dolby Vision HDR

Take a great photo without lifting a finger

• Night mode senses low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colours.
• Portrait mode artfully blurs the background to put the focus on your subject. You can try out six creative lighting effects with a swipe.
• Smart HDR 4 now recognises up to four different people in a scene, and optimises contrast, lighting and even skin tones for each one. So everybody looks their best.
• Deep Fusion activates in mid- to low-light scenes. It analyses multiple exposures pixel by pixel to capture the subtlest textures, patterns and details.
• The Ultra Wide camera gives you a wide field of view even when you’re right up close to what you’re shooting. So you can capture more of the scene without stepping back.
• Memories are automatic slideshows created from meaningful moments in your photo library. Personalise them with your own look and feel — or even a soundtrack from your music library.

A camera with a style all your own

Introducing Photographic Styles

Styles are smart enough to do things like boost or mute colours while keeping skin tones natural

Photographic Styles create a personal look for your photos. But unlike filters, styles selectively apply adjustments to the right areas while preserving skin tones.

Choose Vibrant to make photos bright and vivid. Rich Contrast for darker shadows and deeper colours. Warm or Cool to accentuate golden or blue undertones. Preset, ready, go!

Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look

A front camera that doesn’t take a back seat

The TrueDepth camera system has all the latest features from the back cameras:

• Cinematic mode
• Photographic Styles
• Dolby Vision HDR recording
• Portrait mode
• Night mode selfies
• Smart HDR 4
• Deep Fusion
• and more

for a whole new stratosphere of selfies

• Photographic Styles
• Dolby Vision HDR recording
• Portrait mode
• Night mode selfies
• Smart HDR 4
• Deep Fusion
• and more

A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone

2x the storage iPhone 13 starts at 128GB for all your photos and videos

Supercolourpixelistic XDRidocious: Super Retina XDR display

Super-bright

Our OLED display gets 28 per cent brighter — up to 800 nits — so it’s easier to see in full sunlight. And it still goes up to 1,200 nits for HDR content. You’ll notice bright whites, true blacks and every shade in between. Yet the display conserves power better than ever.

Super-colourful

iPhone 13 features a cinema-standard wide colour gamut, displaying colours just as filmmakers intended. And with precise colour accuracy, everything on the screen looks remarkably natural.

Super-sharp

The Super Retina XDR display has an ultra-high pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.

Raises the

• Up to 2.5 hours more battery life on iPhone 13

A15 Bionic is a

• speed-boosting
• camera-elevating
• power-optimising
• privacy-protecting
• game-changing chip

The lightning-fast A15 Bionic powers Cinematic mode, Photographic Styles, Live Text and more. Its Secure Enclave locks down personal info like your Face ID data and contacts. And it’s more efficient, helping to deliver longer battery life.

Up to 50% faster CPU than the competition
Up to 30% faster graphics than the competition

No one does 5G like iPhone

The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos and more. With Smart Data mode, iPhone will switch down a gear automatically to save power when you don’t need all that speed.

More 5G bands for 5G speed in more places

In touch. In the moment

iOS 15 lets you keep the conversation going while sharing movies, music or whatever’s on your screen in FaceTime. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send email, make calls, get directions and more.

Privacy is built in

iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.

A phoneful of fun

Stream songs, albums and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Find your next favourite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.

Multiply the magic

Everything you love about your iPhone gets even better when you use it with a Mac, iPad or Apple Watch. It all just works together — seamlessly. Answer a call on whatever is close at hand. Take a photo on your iPhone and watch it instantly appear on your Mac. And see all your texts, all the time, on all your devices. Easy.